Mother Design
Design and Art Direction for video
Motion Graphics Artist: David McLeod
Sound Designer: Michael Coffman
Co-Designers: Brian Okarski, Naomi Abel
Design Director: Jason Miller
![](https://freight.cargo.site/t/original/i/4ff1a987f281d4c2ea2aed031b7d408e8e9856075898aff9831084f864e9787e/1-AIGA_lockup-150.jpg)
Our idea was to create a cast of abstract characters, each representing a different area of the graphic arts, i.e. illustration, packaging design, typography, etc.
These characters all orbit and interact around AIGA, acting as the center of this solar system.
![](https://freight.cargo.site/t/original/i/8d987a89b94dd6ef4161fb1ee7eed2016bc8f3ffe38c159b80214efff8b1cf08/2-AIGA_shapes-150.jpg)
![](https://freight.cargo.site/t/original/i/4a9ffe1b68740e15e91b5d15dc295890d9dca69b5dc78198ed6e4cc40952026b/3-AIGA_schedules-150-2.jpg)
![](https://freight.cargo.site/t/original/i/13b42cc5328ffc4b29f6b3f9508b1ce55596845f25db4e4f648798de34f9217a/image-2.jpg)